[core tips] in the beta of micro Amoy is what kind of product? Why does the author think it is likely to subvert the beautiful and mogujie.com products,
editor’s note: the author of this article is from a small group of companies (not Taobao). In this article, "we" refers to the team under which the author belongs.
The new "
Taobao wireless micro Amoy recently in the online, affects countless sellers’ attention, perhaps many people are looking forward to, want to know this heavyweight products in the end is what? Well, in the observation, interview and use after a period of time, I want to say, it is very likely that a beautiful and comprehensive subversion mogujie.com products.
is not ", the reason why there is such a judgment, because:
out of the resources of the big company, we have invested a lot of effort in the industry visits and user research, and have a deeper understanding of the forms of "beauty" and "mogujie.com";
we also intend to do a micro Amoy very similar products, but in second DEMO out, we decided to give up, because the input is too large, not small team can move immediately; but for this product once successful, can produce energy, we have a very clear understanding.
beautiful says, mogujie.com analyzes
first analyzes the beauty and the mogujie.com – – after a lot of interviews and research, we’ve identified a few of their problems:
there are not many actual users,
live in the billions of dollars of Taobao and mogujie.com two cases, beautiful DAU total 8-900 million (interview income) in today’s Internet, the highly developed level, watercress and other sites are known as Nikkatsu million cases, this number of users is not much; and last year’s Alexa data and interview results in the end, two PC development basically stagnant.
drain more users,
found in a large number of user surveys, the basic female users are aware of the two sites, but many people no longer use, mainly due to two areas:
lack of integrity, for example, beautiful said that there are many products are 0 comments 0 transactions, and some people charge issued, users click into the loss of interest;
style does not like, waterfall flow requirements style is more onefold, more beautiful or more fashionable, some don’t like this style of girls do not like.
‘s success was confined to the clothing category, although they all wanted to develop cosmetics and other categories, but they were not very successful.